Business Development, the bottom line
So, many folks are asking me what I am doing these days since I stepped away from independent consulting business. Well, stepped away is a nice way to say that the work I was doing for the US Army is no longer required, and they can do without the services experts like I provide. I understand, and as sad as I was to see the program that I dedicated so many hours to expires, there are other places where i believe my talents can be used. So, for this weeks blog post, here are some thoughts about Business Development:
“Business development is a combination of strategic analysis, marketing, and sales. Business development (or “biz dev”) professionals can be involved in everything from the development of their employers’ products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.
The job of the business development professional is typically to identify new business opportunities-whether that means new markets, new partnerships with other businesses, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets-and then to go out and exploit those opportunities to bring in more revenue.
Since the field is a cousin of marketing and sales, even when an organization doesn’t have a stand-alone business development department or employees with the phrase “biz dev” in their job titles, you can bet that folks in sales and/or marketing are handling business development responsibilities. You can find biz dev jobs in all industries-at everything from tech startups to huge pharmaceutical companies. What the work entails, exactly, depends on how big a company is and what industry it’s in.”
Want to read the entire article? Check out wetfeet at: http://www.wetfeet.com/careers-industries/careers/business-development