Create a Privacy Policy for your Website

It is that time again to review our privacy policy, here are a few of our tips, and an example privacy policy. According to guest blogger Johnathan L. Ezor in a Bloomberg Business blog post stated that, “One of the biggest concerns among visitors to Web sites is how their personal information is going to […]

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Creating an infographic based on your resume

Creating an infographic Visualize.me infographic Over on LinkedIn in one of my favorite groups Knowledge Management Experts, one of the members shared with the KM community an infographic creation tool called Vizualize.me. This is a slick personal marketing tool that allows professionals to visually show off ones skills and experience in a quick way. You may not […]

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Unit Cycle dictates knowledge management posture

Where your unit is in the Army Forces Generation cycle dictates how it approaches knowledge management activities. For example, when you begin a cycle, usually at the conclusion of an operation or deployment, knowledge workers gather observations and best practices, archive and catalog good ideas and best practices, and finally improve processes that did not […]

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Adding your Company Profile to LinkedIn

LinkedIn is a great professional network of business people, and is one Social Media service that I laughingly call the Facebook of Professionals. As most are discovering LinkeIn is a great place to network and build or strengthen your business connections. But what some small businesses may not be aware of is the ability (and […]

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When your bad news goes viral

Last week I was leading a training session to an eclectic group on damage control in the social sphere where I was talking to the attendees about the importance of formulating a plan and getting management buy-in before troubles happen. If not, the risk of a knee-jerk response, especially by non-internet savvy types, or a heavy handed approach on open, 3rd party social media platforms could lead to some embarrassing repercussions. Like what happened with Nestle where they got in a shouting match with the internet, and lost. It happened last spring, but it was covered a bit this month over on the Perception People blog.

A good example of a  series of pre-planned responses is in the form of a triage flow chart prepared by the American Society of Civil Engineers, which was highlighted in a post on SOCIALFish blog. Author Maddie Grant also listed 5 valid points she gleaned from the chart, but I suggest you add get buy in from the highest levels so when you have to put it in action folks don’t lose their nerve. This is a good write up on a timely topic, “what do I do when….” discussions always come up when I am addressing management about to undertake a concentrated social media effort. As Maddie mentions, this is a good visual, and is useful if tailored for each organization.
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Facebook Changes to affect Business Pages

Facebook is fast becoming the de-facto standard for internet marketing and as a customer relations platform for companies and brands. However, changes announced by Facebook in August 2010 will go in to affect this month and those changes will likely affect the current and future Fan pages that most businesses use.
 
A common technique for improving style and design of a Facebook business page has been the use of branding and special coding internal to Facebook called Facebook Markup Language (FBML). Facebook announced FBML would be phased out in the First Quarter of this year, and that date has been set as March 11, 2011.
 
In its place will be the recently released IFRAMES method of using a Facebook branded “canvas” to pull in pre-existing pages or images on servers outside of the Facebook domain. This upcoming change is fast approaching and some businesses may not yet be prepared, or even know much about this sweeping change to customization.

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Five Considerations for Businesses who use Facebook

Facebook continues to add new features and improved interfaces that  sometimes catch users and administrators by surprise, and as a result  powerful capabilities go unused. Below are the Top 5 considerations a  business owner should consider in improving their Facebook presence  according to Dan Elder, the Social Media Advocate of Topsarge Business Solutions:

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1. Do not mix Personal accounts and Business account. Business owners are best served with a Fan page for their business or products, which can in turn be maintained by one or more than one administrators.

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2. Customize your Welcome Page. These “Landing Pages” often form first impression, so use recent Facebook enhancements to make yours “pop.”

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