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Forget strategy, what about the Tools?

How many times do you hear the social media conversation decay to a discussion about the tools? SM platforms can sometimes be the bane of a social media expert’s existence, the fact is we all have to understand the bread and depth of the variety of tools that are out there. And don’t be complacent, how social is Yelp or Google+?

Below is a Sliderocket show on some of my thoughts on building a successful social media strategy.

Dan Elder, MKMP
Topsarge Business Solutions
@dandotelder

One Comment - Leave a Comment
  • Tomi Sedaya -

    Just focusing on tools would be a myopic view on social media marketing. Of course, effective use of tools would form part of the strategy but is not at the core of it…

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